The Winter Season
With the wonderful new winter arrivals, you can step up your style and welcome the new season with renewed sleek. Multiple textures, modern silhouettes and extra glamour.
Winter colour from Pure is a gorgeous palette of neutrals with a splash of this seasons brights, such as piercing scarlet. Transform an otherwise neutral outfit, dressing it up for an event or punching up a work outfit. While neutrals dominate, the splash of colour makes this seasons collection memorable.
We Know Cashmere
Of course, they’ve got all the luxury cashmere you come to expect from the finest. But this season brings you on trend new styles and contemporary classics, leaving you feeling fantastic in dreamy colours. Cashmere remains at our heartbeat and is, as ever 100% sustainable. For more information visit
Cashmere wool, usually simply known as cashmere, is a fiber obtained from Cashmere and other types of goats. The word cashmere derives from an old spelling of Kashmir. Cashmere is fine in texture, and strong, light, and soft. Garments made from it provide excellent insulation. Fibers are highly adaptable and easily spun into yarns and light to heavy-weight fabrics. The original undyed or natural colors of cashmere wool are generally a creamy white color, various shades of grey, brown and white. Although some breeds of sheep produce natural colors such as black, brown, silver, and random mixes.
In addition to clothing, wool has been used for blankets, horse rugs, saddle cloths, carpeting, felt, wool insulation. Wool felt covers piano hammers, and it is used to absorb odors and noise in heavy machinery and stereo speakers. Ancient Greeks lined their helmets with felt, and Roman legionnaires used breastplates made of wool felt.
Wool has also been traditionally used to cover cloth diapers. Wool fiber exteriors repel water and the interior of the wool fiber attracts water; this makes a wool garment able to cover a wet diaper while inhibiting wicking, so outer garments remain dry. Wool felted and treated with lanolin is water resistant, air permeable, and slightly antibacterial, so it resists the buildup of odor. Some modern cloth diapers use felted wool fabric for covers, and there are several modern commercial knitting patterns for wool diaper covers. Merino wool has been used in baby sleep products such as swaddle baby wrap blankets and infant sleeping bags.
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